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Sugary drinks, airline tickets: sector-specific taxes to know

Some sectors are subject to targeted taxes. An overview and points of vigilance.

Rayon de boissons en bouteilles dans un supermarché
SECTOR-SPECIFIC TAXESSugary drinks, airline tickets:the French taxes to know€hanoutax.com

Besides VAT and the major excise duties, France applies many sector-specific taxes, aimed at a given product, service or behaviour. Foreign companies often overlook them, even though the taxable event can occur from the very first sale in France.

This article reviews the main ones (drinks, airline tickets, health, advertising, digital), explains how to identify yours from your activity, and recalls how they relate to VAT registration in France for a foreign company.

A landscape of highly targeted taxes

A sector-specific tax is not a general tax like VAT: it targets a precise product or activity, with its own filing rules, rates and deadlines. It is often independent from VAT: being VAT-registered says nothing about other taxes due.

VATgeneral tax, all sectorsExciseenergySector taxesone product or servicetargetedYearlyrates revised by financeacts
Sector-specific taxes come on top of VAT and excise duties.
Key point: the taxable event may occur from the first delivery or service in France, even before any local presence.

Sugary and sweetened drinks

Drinks containing added sugars or sweeteners are subject to specific levies, calculated on volume and, for sugars, on a progressive scale depending on sugar content.

They are due on the first delivery in France: a foreign producer or distributor selling directly to French customers may therefore be liable. Rates are regularly revised by law, so they should be checked each year.

Airline tickets

Passenger air transport departing from France bears several taxes, including the airline ticket solidarity tax. Its rates vary by destination and travel class.

These rates were raised recently (to be checked in the current finance act), which requires airlines and operators concerned to update their invoicing parameters.

Other taxes to keep in mind

Area Examples of taxes Who is concerned?
Health Taxes on certain health products and medical devices Manufacturers, importers, distributors
Media and advertising Levies tied to advertising and audiovisual content distribution Advertisers, broadcasters, platforms
Digital Digital services tax Very large digital players
Equipment, games, transport Various taxes depending on the activity Operators in the sector

This list is not exhaustive: taxes often change from one finance act to the next.

How to identify the taxes that apply to you

Rather than starting from the list of taxes, start from your activity: which products do you place on the French market, which services do you provide, and to whom? This mapping reveals the taxes that apply.

1Mapproducts and servicessold in France2Qualifytaxable event andtaxpayer3Quantifyrate and tax base4Filereturn and payment5Monitorfinance act watch
Start from the activity rather than the list of taxes.
1MapList your flows: sales, services, media, equipment.
2CheckCompare them with the targeted taxes of your sector.
3OrganiseSet up returns and payments.

The risks of an omission

An undeclared sector-specific tax may be claimed over several years, with interest and surcharges. It can also weaken your selling prices if the tax was not built into your margins.

  • tax reassessment, late-payment interest and surcharges;
  • squeezed margins when the tax was not priced in;
  • difficulty rebuilding the history in case of an audit;
  • late discovery of the tax, at the first claim.

Why foreign companies are particularly exposed

A foreign company often sells into France without a local team, so nobody internally watches the French finance acts. Yet the taxes described above depend on what is sold and where, not on where the seller is established.

Three situations deserve special attention: direct sales to French consumers, where the seller may be the first taxable deliverer; marketplaces and distributors, where responsibilities must be allocated by contract; and product changes, such as a new recipe or a new sales channel, which can bring a product into scope.

  • review contracts to see who is the taxpayer for each levy;
  • update price lists whenever rates change;
  • keep evidence of volumes and destinations for each period.

How Hanoutax can help

Hanoutax identifies the sector-specific taxes relevant to your activity and files the corresponding returns. The firm also acts as a French VAT agent for foreign companies, supporting VAT registration in France and filings, consistently with other taxes. Hanoutax is a tax agent, not a fiscal representative in France in the legal sense; see our page on the fiscal representative in France to understand the difference.

For a first assessment, the quick check helps you map your obligations.

FAQ

Does a foreign company have to pay these sector-specific taxes?

It may, as soon as the taxable event takes place in France, for example the first delivery of drinks to a French customer. The analysis is made activity by activity.

Do sector-specific taxes depend on VAT?

No, they are separate taxes with their own rules and returns. A VAT registration does not cover them.

Do rates change often?

Yes, they are regularly revised by finance acts. It is prudent to check them every year.

What is the risk of an omission?

A reassessment over several years, with interest and surcharges, and a possible impact on margins.

Do I need a French VAT agent?

It depends on your country of establishment and your activity. A short discussion can confirm it.

Unsure which taxes apply to you?

Contact Hanoutax

Related reading

Sector-specific taxesVAT registrationFiscal representative FranceCFE business property taxQuick check

Informational content, not legal advice. The rules that apply depend on your situation.

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